Sticky Advertising

Sticky advertising is a method that draws in viewers by generating a type of emotion. My sticky advertisement would used to get donations to my local animal shelter and hopefully cause some adoptions. In my television advertisement, I would first show pictures of healthy dogs that are usually found in loving homes. These dogs would be the typical image that comes to mind when one thinks of that furry, cuddly, loving, best friend that many American call their pet dog. These photos would be set up as a slide show with a cute song as the backdrop. I would then show pictures of similar dogs that are sick, injured, and malnourished with a somber song in the background. I would then post "Please help us." This commercial would pull at the heart strings of viewers and encourage them to either donate or adopt a shelter dog as they are sympathetic to the poor suffering animals that often inhabit animal shelters.